Marketing is responsible for developing and implementing strategies to promote WTF’s productions, events, and brand to potential audiences, donors, and supporters. The Marketing department works closely with other departments, such as Artistic and Development, to ensure that WTF’s mission and programming are effectively communicated to the public through e-blasts, print and digital advertisements, season programs, and supplementary season artwork. The Marketing Department is also the liaison between the Festival and the local and national press outlets. They coordinate press tickets, manage press opportunities (interviews, features, etc), and write press releases. The Marketing Department manages the Festival social media channels, including building and distributing Facebook, Instagram, and Youtube content. Finally, the Photo/Video team within the Marketing Department oversees the recording/documentation of most Festival events and performances, as well as the gathering of promotional assets, ranging from donor event photography, to behind-the-scenes photo/video, to internal archival video recording of all productions.
The Year-Round Players:
Director of Development & Communications: Josh Martinez-Nelson
After graduating from Brown University with a degree in ethics and political philosophy, Josh
moved to San Diego where he managed theater box offices before joining The Old Globe Theatre’s development department in 2008. At the Globe, he led the individual giving program through the recession and the final years of a $75M capital campaign. In 2010, Josh moved to New York City to manage and eventually run Manhattan Theatre Club’s Patron Program. At MTC, he focused on improving the member experience and enjoyed five consecutive seasons of growth in memberships and revenue. Josh joined Williamstown Theatre Festival as Director of Development in 2015. In 2017, his responsibilities expanded to include customer communications.
Marketing & Communications Coordinator: Nicky Longo
Nicky was thrilled to join the WTF Staff last spring as the Marketing & Communications Coordinator after graduating from Bates College with a double major in Theater (Directing concentration) and Psychology. Nicky’s thesis in psychology focused on how American intellectual property law mediates artists’ creativity. Recent directing credits include Venus & Adonis (Cambridge Chamber Ensemble, assistant director, d. David Gammons), Grand Concourse (senior thesis in directing at Bates College), A Zoo Story (independent study in directing, Bates College), and Pillow Talk (The Bates College Robinson Players). While at Bates, Nicky was the Artistic Director of the Robinson Players, the college’s student produced theater company and the department’s Social Media Manager, a position which led him to this role at Williamstown. Nicky is dedicated to expanding WTF’s audiences across communication platforms and the Festival’s social media channels.
Director of Audience Engagement: Antonello Di Benedetto
Antonello has over 20 years of fundraising and sales experience. Prior to joining WTF in 2017, he was the Director of Development at Second Stage Theater where he oversaw the $65MM capital and endowment campaign to renovate the historic Hayes Theatre on Broadway. A native of Chicago, he started his professional career at the Illinois Shakespeare Festival while attending Illinois State University in the cornfields of central Illinois. Upon graduating summa cum laude, he moved to NYC to work for Manhattan Theatre Club. Six-and-a-half years and four fundraising positions later (most recently as Director, Special Events), he then moved to sunny San Diego to lead the individual giving efforts at La Jolla Playhouse. Antonello is the immediate past President of the Williamstown Chamber of Commerce and continues to serve on its Marketing Committee; he also serves on the Executive Committee for the Williamstown Cultural District and on the steering committees for the 1Berkshire Creative Economy Cluster and ArtCountry. Antonello co-hosts the weekly television program, Window on the Weekend, on WilliNet TV about the various events going on in the Northern Berkshires on behalf of the Williamstown Chamber.
Office hours are 10am-6pm during the season, plus occasional evening commitments (i.e. post-show talkbacks, celebrations, press performances, etc). During the summer, the marketing staff usually takes Monday off all together unless there is a project on that day when another day of the week will be designated as the day off.
Frequently Collaborates With:
The Marketing Department looks for individuals who can see a project from concept to completion and who can work on predetermined schedules and deadlines. We look for individuals with a keen eye for detail, a creative aesthetic, and a passion for the performing arts. Experience with the Google Suite (Drive, Docs, Sheets, etc.) is required for all positions. Experience with the Adobe Creative Suite is required for Photo/Video and Design positions, specifically Photoshop, Illustrator, InDesign, and Premiere. Experience with social media management, and knowledge/awareness of press outlets and procedures strongly preferred. Experience with copywriting, proofreading, and editing is also a plus. Experience with rudimentary HTML is also a plus.